VISIT WEBSITE - GALLUP
Gallup is a global analytics and consulting firm known for its research on workplace performance, public opinion, and human behavior. The company provides insights and advice to organizations, helping them improve business outcomes by focusing on employee engagement, customer experience, and leadership development.
Founding and History
Gallup was founded in 1935 by Dr. George Gallup, a pioneer in survey sampling and public opinion polling. Initially focused on political polling and public opinion, Gallup has since expanded into corporate consulting and workplace analytics.
The company is headquartered in Washington, D.C., with operations and offices worldwide. Gallup has built a reputation for its rigorous research methodologies and evidence-based solutions.
Key Offerings
Gallup's services span several key areas:
- Workplace Consulting: Tools and frameworks to improve employee engagement, such as the Gallup Q12® survey.
- Strengths-Based Development: Programs centered around the CliftonStrengths® assessment, which helps individuals and teams identify and leverage their unique talents.
- Public Opinion Polling: Analysis of societal trends, often cited in media and academic research.
- Leadership Development: Training programs and coaching for executives to drive organizational growth.
- Customer Insights: Strategies to enhance customer experiences and loyalty.
Flagship Products and Surveys
- Gallup Poll: A long-standing public opinion survey that measures views on politics, economics, and social issues.
- CliftonStrengths®: A popular assessment tool that identifies an individual’s top strengths to help them maximize their potential.
- State of the Global Workplace Report: Research on employee engagement and workplace trends across the globe.
Philosophy and Mission
Gallup's mission is to provide the knowledge necessary for people and organizations to make informed decisions. The company emphasizes data-driven strategies and actionable insights, combining behavioral economics with analytics.
Influence and Reach
Gallup’s research is widely cited by governments, media, and businesses. Its tools, like the CliftonStrengths® assessment, are used by millions of individuals and thousands of organizations worldwide to drive personal and professional growth.
Competitive Landscape
Gallup operates in a competitive analytics and consulting space alongside firms like McKinsey, Bain & Company, and Deloitte. However, Gallup differentiates itself with its focus on behavioral insights and its proprietary tools for workplace engagement and strengths development.
